Schema Markup Implementation

Structured data deployment via GTM or direct site code, covering Organization, Product, Article, and LocalBusiness schemas as applicable. Includes validation and rich results testing.

What's included

  • Schema audit to identify which markup types apply to your site and pages
  • Organization and brand schema with logo, social profiles, and contact details
  • Product schema with price, availability, ratings, and reviews for eCommerce
  • Article and BlogPosting schema for content pages with author and publish data
  • HowTo schema where the content supports it
  • LocalBusiness and Service schema for location-based or service businesses
  • Breadcrumb and SiteNavigationElement markup for crawl clarity
  • Deployment via GTM, direct site code, or CMS depending on what fits your stack
  • Validation in Schema.org validator and Google's Rich Results Test
  • Search Console monitoring for enhancement reports and structured data errors

Why it matters

Schema is how you tell Google and AI search exactly what your pages are about, instead of hoping they figure it out. Done right, it unlocks rich results in traditional search and improves how AI platforms cite and describe your brand. Most sites either skip schema entirely or have outdated markup that throws validation errors and quietly blocks rich results. A proper implementation gets you eligible for the features your competitors are already winning, and gives AI a cleaner read on what you actually do.

What clients say

Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!

Brian Bigda

Thomas was highly available and quick to answer any questions I had.

Kesler Tanner

Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.

Lavinia Lobo

Smartmetrics

Work with Tomas

Founder, SmartMetrics

20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.

700+
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20 yrs
marketing & analytics
Direct
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Salesforce Certified Platform App BuilderZoho Creator Certified Developer Professional

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