Semi-custom builder
Delaware · 40+ communities
41%↗
Model tour bookings
Community pages rebuilt around appointment intent
For Home Builders
Clicks to contracts.
Marketing, CRM, and everything between - for home builders.
Working with home builder CRMs
How we can help
Three ways to get it built
Buy the system and install it yourself. Have us build it. Or drop in one piece and see what it does.
Complete Systems for Builders
Ready to install
The most complete sales and operations systems written for home builders. Every decision, every file, every automation, and a dated plan for installing it.
Home Builder Widgets
60 lead-gen widgets
Calculators, quizzes and recommenders that capture buyer data before visitors leave your site.
Systems & Marketing Services
Done for you
CRM, attribution, and integrations, then ads and SEO on top. Built so every inquiry gets caught, ranked, and followed up whether or not anyone's watching that week.
Included with every copy
Playbook AI Agent
A private AI that knows the whole playbook. When you hit a decision mid-install, ask it instead of guessing.
CRM setup packs
Ready-to-load files that mirror the stages, fields, and automations in the CRM you already run. Not a generic template. One pack each for Zoho, HubSpot, Salesforce, Buildertrend, and JobTread.
Zoho CRMHubSpotSalesforceBuildertrendJobTreadInstall support
Email us through the 30-day rollout. A stage that does not fit, a field you cannot find, or which pack to start with - we answer on the playbook, not a ticket queue.
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.
Get a project quote
You work with me directly, from scope to delivery.
Schedule a 15min Call