Keyword Research & Strategy

What's included

• Seed keyword expansion using Semrush and Google's own data
• Search intent mapping across informational, navigational, commercial, and transactional
• Difficulty and opportunity scoring are weighted by your domain authority
• Competitor gap analysis to find keywords rivals rank for, and you don't
• SERP analysis on priority terms to understand what actually ranks
• Funnel stage mapping so each keyword ties to top, middle, or bottom of the funnel
• Content gap and cannibalization review against your existing pages
• Cluster grouping so related keywords get covered by one strong page, not five thin ones
• AI search and zero-click consideration for terms losing traditional CTR
• Prioritized keyword map with recommended page type, target URL, and next action

Why it matters

Most keyword research ends up as a spreadsheet nobody opens twice. Either it's a dump of high-volume terms with no chance of ranking, or it ignores intent and sends the wrong traffic to the wrong pages. A proper strategy ties every keyword to a specific funnel stage, an existing or planned page, and a realistic shot at ranking. You stop chasing vanity terms and start building content that actually moves pipeline.