Custom GA4 Explorations Build
Explorations built for the questions the standard reports can't answer. Funnel, path, cohort, and segment overlap analysis, delivered with segments saved and a walkthrough for your team.
What's included
Analysis build
- Funnel explorations with open and closed steps, broken down by device, source, and audience
- Path exploration forward from entry and backward from conversion
- Cohort analysis on retention and repeat conversion
- Segment overlap to find where your audiences actually intersect
- User explorer configured for individual journey inspection
- Free form tables for the recurring questions nobody wants to rebuild every month
Segments and audiences
- Segments built around your real buying groups rather than default demographics
- Sequence segments for behavior that has to happen in a specific order
- Audiences published to Google Ads for remarketing and exclusions
- Comparison sets saved for repeat use
Supporting work
- Custom dimensions registered where your questions need parameters nobody is collecting yet
- Data quality check on the events feeding each analysis, since an exploration built on a broken event is confidently wrong
- Sampling and cardinality limits flagged wherever they affect the result
Deliverable
- Explorations saved and shared to your team
- Written interpretation of what each one currently shows
- Walkthrough session so your team can modify them without starting over
Why it matters
The standard GA4 reports answer questions nobody asked. Explorations are where the tool becomes useful, and they're also where most teams give up, because the interface is unfriendly and the first attempt usually produces an empty table.
This is a small engagement with a specific output. You get the analyses built, the segments saved, and someone showing your team how to change a dimension without breaking everything. If the underlying events turn out to be wrong, you'll hear that too, since an exploration is a fast way to discover your tracking has a hole in it.
What clients say
“Wow! Blown away by their expertise and speed as well as communication. We had a botched Google tagging job that needed to be fixed and they jumped right in and had it done in the same day. I'm recommending them to everyone I know needing help with the Google suite of business tools.”
Jennifer Roberge
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.