Analytics Performance Report
Custom analytics review covering traffic sources, funnel performance, conversion paths, and channel attribution. Delivered as a written report with insights, anomalies flagged, and recommended next steps.
What's included
- Traffic source breakdown by channel, campaign, and landing page
- Funnel performance with drop-off points and conversion rates by step
- Conversion path analysis showing how channels actually work together
- Channel attribution review across last-click, data-driven, and assisted models
- Anomaly detection for unusual spikes, drops, or tracking gaps
- Audience and segment performance to find pockets of strength or waste
- Landing page and content performance tied to revenue or pipeline
- Written report with insights, flagged issues, and prioritized next steps
Why it matters
Most teams have analytics running, but nobody actually reads the data. Reports get glanced at, anomalies go unflagged, and decisions get made on instinct. A proper review pulls the signal out of the noise and tells you what changed, why it matters, and what to do about it. You walk away knowing where to push, where to cut, and where the tracking itself needs fixing.
What clients say
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
“I hired these guys for a custom project. Very fast service and great communication.”
C A
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.
Get In Touch
You work with me directly, from scope to delivery.
Schedule a 15min Call