Google Ads Scripts & Automation Build

What's included

Monitoring scripts

• Conversion tracking anomaly alerts, so a broken tag surfaces the same day rather than at month end
• Spend and pacing alerts against monthly budget
• Performance anomaly detection on CPC, CTR, conversion rate, and CPA
• Disapproved ad and policy violation alerts
• Landing page checker for 404s and slow responses on live ads
• Account change alerts, including auto-applied recommendations turning themselves back on

Maintenance scripts

• N-gram search term analysis with candidate negatives surfaced weekly
• Negative keyword conflict detection, since blocked converting terms are common and invisible
• Budget reallocation rules between campaigns
• Bid adjustment automation where smart bidding isn't running
• Ad and asset rotation checks
• Label maintenance for reporting consistency

Reporting scripts

• Scheduled reports into Google Sheets, Slack, or email
• Cross-account reporting if you manage several under one MCC
• Custom metric calculations the interface won't produce
• Data export into your warehouse or Looker Studio

Delivery

• Scripts documented with what each one does and when it runs
• Alert thresholds tuned so you get signal instead of noise
• Failure handling and execution logging
• Handover so your team can adjust parameters without a developer

Why it matters

Account maintenance is the work that gets skipped when everything is busy. Search terms go unreviewed for three weeks, a conversion tag breaks on a Friday, budget overspends by twenty percent before anyone notices. None of it is difficult, it just needs someone looking.

Scripts do the looking. The value is less about automation than about latency, since the cost of a broken conversion tag is entirely a function of how long it stays broken. Agencies get the most out of this, because one script across thirty accounts is the difference between catching things and hearing about them from clients.